Megan Youmans
Megan Youmans
Megan Youmans

Screens Up AR App

Apps AR Events Games

Kids’ Choice Awards 2018 Campaign

Digital Ads Events Games Social Websites

Nickelodeon Digital Rebrand

Apps Digital Ads Websites

Kids’ Choice Sports Digital Marketing

Digital Ads Events Social

Nickelodeon NFT Marketplace

Emails Events Print Social Websites

Patrick Star Show AR Campaign

AR Events Print Social

Loud House Ultimate Treehouse

Apps Games

Nick Animation Studio Site Redesign

Websites

New York Road Runners Site

Websites

The SpongeBob Challenge

Apps Games

Kids’ Choice Awards Live Voting

Events Websites

Minehaunt Spooktacular

Digital Ads Games

Kids Pick the President

Digital Ads Websites

CRM Emails

Emails Events

Code-Collector Challenge

Apps Games

Nick Helps Site

Websites

Smarty Pants Challenge

Apps Games

The Astronauts Launch Site

Websites

Garfield International Site

Websites

New York City Subway Art

Print
Collaboration

Got a project?
Let’s talk.

Contact Me
Apps AR Events Games

Screens Up AR App

Screens Up was a groundbreaking free TV companion app for iOS and Android that brought Nickelodeon’s action into viewers’ living rooms. It offered immersive…

  • Role

    Led visual, UX, UI, and brand design from pitch to launch. Art directed all graphics, game design, and visual content, ensuring quality through visual QA. Managed a design team for weekly content updates and led design for live, AR, and second-screen experiences. Collaborated closely with vendors, engineers, and marketing teams to ensure seamless project execution.

View Project
Digital Ads Events Games Social Websites

Kids’ Choice Awards 2018 Campaign

The Kids’ Choice Awards (KCAs) is Nickelodeon’s annual live awards show celebrating top stars in TV, film, music, and sports, as voted by fans.…

  • Role

    Managed the entire campaign on digital platforms, including nominee voting, websites, marketing, social branding, digital ads, and the live show experience. Led user experience, visual, and brand design. Managed nominee photo selection, including research and retouching, as well as day-of-show event photography. Provided live show design support, working directly with show producers, directed vendors, and art directed a team designing all visuals across voting, sites, apps, and marketing platforms.

View Project
Apps Digital Ads Websites

Nickelodeon Digital Rebrand

In 2023, Nickelodeon revealed its first complete rebrand in 14 years, showcasing a rounded graphic system infused with lively colors and reintroducing the iconic…

  • Role

    Led visual design efforts by establishing a comprehensive design system, encompassing colors, fonts, background images, loading screens, favicons, open graph images, and UI elements. Secured design approval from senior leadership. Collaborated closely with Web, App, and Connected TV product teams to ensure a consistent look and feel across all platforms, while also leading visual QA processes. Art directed a team responsible for creating digital marketing initiatives and reskinning branded platforms, including Nickelodeon's music channels.

View Project
Digital Ads Events Social

Kids’ Choice Sports Digital Marketing

Kids’ Choice Sports is Nickelodeon’s annual awards show celebrating outstanding athletes in the world of sports. The 2017 event, hosted by Russell Wilson at…

  • Role

    Art directed internal team responsible for designing key art, marketing materials, digital ads, social branding, and promotional graphics. Led production design.

View Project
Emails Events Print Social Websites

Nickelodeon NFT Marketplace

Partnering with Recur, Nickelodeon brought its most iconic 90’s programming into the metaverse with the launch of an NFT marketplace. The site featured an…

  • Role

    Led user experience, overseeing the creation of wireframes, prototypes, and site animations. Art directed all visual elements for the site, as well as promotional materials, including blog posts, social media posts, e-newsletters, and collateral for Nick's NFT NYC installation. Worked closely with vendor and product management team to successfully launch two phases of site.

View Project
AR Events Print Social

Patrick Star Show AR Campaign

In an effort to raise awareness for the series premiere of The Patrick Star Show during the summer months, Nickelodeon created a unique AR…

  • Role

    Led visual design and user experience for the AR activation, overseeing wiresframes, prototypes, user interface design, and animation. Art directed in-house team responsible for Instagram filter design.

View Project
Apps Games

Loud House Ultimate Treehouse

Loud House Ultimate Treehouse was Nickelodeon’s first-ever original, global game app available on iOS and Android. Based on the hit animated comedy series The…

  • Role

    As the visual design lead, I art directed all aspects of the game design, including logos, splash screens, gameplay graphics, and UI elements. Additionally, I oversaw the design of app store submission materials, such as the app icon, promotional images, and app store screenshots.

View Project
Websites

Nick Animation Studio Site Redesign

Since the early phases of the project, the main objective of the redesign was clear: make it easier for users to learn about and…

  • Role

    Managed user experience, overseeing goal definition, wireframe creation, and prototype development. Led visual design as the sole representative from the Brand Design Team, building a comprehensive visual design system including colors, textures, typography, custom hand-drawn icons, UI, and background images. Presented designs to key stakeholders and coordinated visual revisions with vendors. Led visual QA across multiple breakpoints.

View Project
Websites

New York Road Runners Site

New York Road Runners, the premier running organization in the U.S. and host of the renowned ING New York City Marathon, sought to upgrade…

  • Role

    Managed UX design and served as the primary visual and UI designer. Created detailed site annotations for developers and collaborated closely with vendor and engineers to resolve all QA issues.

View Project
Apps Games

The SpongeBob Challenge

The SpongeBob Challenge was one of the first Alexa skills available for children. Designed for the Amazon Echo and other Alexa-enabled devices, the content…

  • Role

    Art directed a team responsible for all visual designs, including Skill icon, gameplay screens, digital ads, and promotional designs.

View Project
Events Websites

Kids’ Choice Awards Live Voting

As part of a comprehensive second-screen experience for the 2017 Kids’ Choice Awards, Nickelodeon created interactive button masher and poll products that allowed kids…

  • Role

    Served as the user experience lead, overseeing the creation of product wireframes, prototypes and sound effects. Led all visual designs for the site, products, and content, and art directed a team designing live vote graphics for both online and on-air use. Additionally, provided on-site design support, working hand-in-hand with show producers to quickly update graphics due to last-minute script changes.

View Project
Digital Ads Games

Minehaunt Spooktacular

For their hugely successful Minehaunt Spooktacular Halloween initiative, Super League partnered with Nickelodeon to transform the world’s largest Minecraft server into a spooky world…

  • Role

    Collaborated with the Super League team to brainstorm innovative ways to integrate Nickelodeon builds into the Halloween lobby. Oversaw visual design and execution of the builds, custom player slime skin, and in-game billboards, ensuring strict adherence to the brand and maintaining consistency throughout.

View Project
Digital Ads Websites

Kids Pick the President

Kids Pick the President is a multiplatform grassroots campaign that empowers kids to be involved in the presidential election process. The 2016 campaign centered…

  • Role

    Led user experience design, spearheading the creation of wireframes across all breakpoints and prototypes for innovative products like interactive heat maps and word clouds. Additionally, supervised all visual design aspects for the site and products, managing a team responsible for crafting engaging content, including quizzes, candidate infographics, memes, "I voted" stickers, and voting graphics. This involved close collaboration with in-house producers, the programming team, and external vendors.

View Project
Emails Events

CRM Emails

I managed a team responsible for designing monthly CRM e-newsletters for the Nickelodeon, Nick Jr., Nick Family Insiders, Birthday Club, and Nick Parents accounts.…

  • Role

    Art directed internal team responsible for designing all CRM and internal emails. Led production design, creating templates and internal guides. Worked with developers to visually QA all distributions.

View Project
Apps Games

Code-Collector Challenge

The Code-Collector Challenge was an interactive game franchise within the Screens Up app, where viewers could “catch” QR codes while enjoying their favorite Nickelodeon…

  • Role

    Led UX and visual design from pitch to execution, overseeing wireframe development and collaborating with vendors and in-house engineers to ensure seamless QR code scanning functionality. Art directed a team responsible for all aspects of game visual design, including the logo, gameplay screens, micro-animations, promotional tiles, and collectibles. Coordinated closely with on-air, marketing, production, and product teams to successfully launch seven game executions.

View Project
Websites

Nick Helps Site

Nick Helps is the go-to online resource to help kids and adults be informed, curious, and healthy. Through a rich tapestry of content, Nick…

  • Role

    Led user experience from project initiation to launch, managing the creation of wireframes, prototypes, and site animations. Oversaw all visual design aspects for the Nick Helps site and its 20 products, including the Nick News and Our World hubs. Established comprehensive visual design systems, including typography, colors, UI, and graphic elements. Art directed a team responsible for all content visuals, including header images, product images, video thumbnails, and printables, with new content added weekly. Worked closely with vendor, site producers, and Public Affairs team on all aspects of project.

View Project
Apps Games

Smarty Pants Challenge

The Smarty Pants Challenge was a live multi-screen interactive trivia game franchise playable via Nickelodeon’s Screens Up app. Trivia questions appeared on TV over…

  • Role

    Served as the user experience and visual design lead for nine iterations of the game, overseeing wireframe development and creating tailored user flows for various age groups. Art directed all aspects of the digital game, including gameplay screens, badges, and promotional materials. Worked closely with vendor, producers, and on-air teams to address user feedback, conduct QA, and ensure proper synching between on-air broadcast and app.

View Project
Websites

The Astronauts Launch Site

The Astronauts is a live-action series following a group of kids who embark on the adventure of a lifetime when they are mistakenly launched into…

  • Role

    Oversaw user experience, managing the development of wireframes and prototypes. Art directed the visual design for three phases of the site: the initial launch with a countdown clock, the addition of a video hub, and the creation of character bios. Collaborated closely with vendors, the show team, and producers to ensure the site launched successfully prior to the show's premiere.

View Project
Websites

Garfield International Site

In 2019, Nickelodeon acquired the global intellectual property rights to the classic cartoon Garfield. During the acquisition, the official website for the franchise was shut…

  • Role

    Led user experience, overseeing the development of wireframes and location-based geofencing for the international site. Art directed visual design, managing a team responsible for all site graphics. Collaborated closely with vendors and production management to conduct QA across various countries worldwide.

View Project
Print

New York City Subway Art

This book is a personal project chronicling a collection of site-specific art in the New York City subway system, initiated by the MTA Arts…

  • Role

    Served as the sole contributor to the project—photographer, designer, editor and publisher.

View Project