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Nickelodeon Digital Rebrand

In 2023, Nickelodeon revealed its first complete rebrand in 14 years, showcasing a rounded graphic system infused with lively colors and reintroducing the iconic “Splat” logo. Crafted to harmonize the brand identity across on-air, digital, and social platforms, Nickelodeon’s digital presence underwent a comprehensive reskinning across web, app, and connected TV to reflect the new creative direction. The primary challenge was maintaining a fresh and playful design while adhering to existing product templates.

Task

Implement Nickelodeon visual rebrand across digital platforms, maintaining a consistent graphic through-line across every touchpoint

Role

Led visual design efforts by establishing a comprehensive design system, encompassing colors, fonts, background images, loading screens, favicons, open graph images, and UI elements. Secured design approval from senior leadership. Collaborated closely with Web, App, and Connected TV product teams to ensure a consistent look and feel across all platforms, while also leading visual QA processes. Art directed a team responsible for creating digital marketing initiatives and reskinning branded platforms, including Nickelodeon's music channels.