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Kids’ Choice Awards 2018 Campaign

The Kids’ Choice Awards (KCAs) is Nickelodeon’s annual live awards show celebrating top stars in TV, film, music, and sports, as voted by fans. The 2018 campaign featured a show page on Nick.com and the Nick App offering nominee voting, an interactive day-of-show experience, sweepstakes, e-blasts, promotional games, polls, videos, social marketing, an Instagram filter, and off-channel ads. The second-screen digital experience during the broadcast included live voting, winner updates, meme creation, trivia, photo galleries, and more.

Task

Build awareness, buzz, and live tune-in among kids 6-11 and their families, as well as provide an exciting way for users nationwide to immerse themselves in a night full of blimps, stars, Cena, and slime!

Role

Managed the entire campaign on digital platforms, including nominee voting, websites, marketing, social branding, digital ads, and the live show experience. Led user experience, visual, and brand design. Managed nominee photo selection, including research and retouching, as well as day-of-show event photography. Provided live show design support, working directly with show producers, directed vendors, and art directed a team designing all visuals across voting, sites, apps, and marketing platforms.