Kids’ Choice Sports Digital Marketing

Kids’ Choice Sports is Nickelodeon’s annual awards show celebrating outstanding athletes in the world of sports. The 2017 event, hosted by Russell Wilson at UCLA’s Pauley Pavilion in Los Angeles, featured nominees like Rob Gronkowski, Russell Westbrook, Alex Morgan, Ronda Rousey, Cam Newton, and Stephen Curry. My team created original key art for the event, which was then adapted into marketing, promotional, and advertising graphics across various platforms, including OOH, digital, social, and web.

 

Task

Build buzz, awareness, and live tune-in among kids 6-14

  • Role

    Art directed internal team responsible for designing key art, marketing materials, digital ads, social branding, and promotional graphics. Led production design.

01 //

Key Art Design

Concept Exploration
Concept #1
Concept #2
Concept #3
Final Horizontal & Vertical Key Art
02 //

Marketing Digital Advertisements

03 //

Animated Ad Storyboards

04 //

Partner Promotional Images
(Apple, Google & Roku)

05 //

Apple TV Show Page

06 //

Social Media Branding

Twitter
YouTube
Facebook
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