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Nickelodeon NFT Marketplace

Partnering with Recur, Nickelodeon brought its most iconic 90’s programming into the metaverse with the launch of an NFT marketplace. The site featured an initial drop of 10,000 NFT packs, selling for $50 each, from two of Nick’s most beloved shows of all time – Rugrats and Hey Arnold! Customers could trade in character NFTs via challenges for slime NFTs, which could be used to purchase one of 500 highly coveted, hand-drawn character mashups. The first drop sold out almost immediately–claiming the number one spot on OpenSea with over $3.25M in secondary sales in under 24 hours. And when challenges went live, all slime was claimed in 90 minutes, with less than a quarter of mashups remaining. Following the success of the first drop, a second set of NFT packs were launched featuring characters from Invader Zim and AAAHH!!! Real Monsters.

Task

Create an internal NFT marketplace to raise brand awareness, increase revenue, and expand the company's customer CRM database

Role

Led user experience, overseeing the creation of wireframes, prototypes, and site animations. Art directed all visual elements for the site, as well as promotional materials, including blog posts, social media posts, e-newsletters, and collateral for Nick's NFT NYC installation. Worked closely with vendor and product management team to successfully launch two phases of site.

NFT.NYC is the largest and most respected NFT conference in the world. As part of the conference, Nickelodeon took over the Polygon Studios Hub, a new NFT-centric gaming and metaverse hub designed to facilitate web 3.0 integration, with an installation driving anticipation for the upcoming Nick NFT launch.