Megan Youmans
Megan Youmans
Megan Youmans

Kids’ Choice Awards 2018 Campaign

Digital Ads Events Games Social Websites

Nickelodeon Digital Rebrand

Apps Digital Ads Websites

Kids’ Choice Sports Digital Marketing

Digital Ads Events Social

Minehaunt Spooktacular

Digital Ads Games

Kids Pick the President

Digital Ads Websites
Digital Ads Events Games Social Websites

Kids’ Choice Awards 2018 Campaign

The Kids’ Choice Awards (KCAs) is Nickelodeon’s annual live awards show celebrating top stars in TV, film, music, and sports, as voted by fans.…

  • Role

    Managed the entire campaign on digital platforms, including nominee voting, websites, marketing, social branding, digital ads, and the live show experience. Led user experience, visual, and brand design. Managed nominee photo selection, including research and retouching, as well as day-of-show event photography. Provided live show design support, working directly with show producers, directed vendors, and art directed a team designing all visuals across voting, sites, apps, and marketing platforms.

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Apps Digital Ads Websites

Nickelodeon Digital Rebrand

In 2023, Nickelodeon revealed its first complete rebrand in 14 years, showcasing a rounded graphic system infused with lively colors and reintroducing the iconic…

  • Role

    Led visual design efforts by establishing a comprehensive design system, encompassing colors, fonts, background images, loading screens, favicons, open graph images, and UI elements. Secured design approval from senior leadership. Collaborated closely with Web, App, and Connected TV product teams to ensure a consistent look and feel across all platforms, while also leading visual QA processes. Art directed a team responsible for creating digital marketing initiatives and reskinning branded platforms, including Nickelodeon's music channels.

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Digital Ads Events Social

Kids’ Choice Sports Digital Marketing

Kids’ Choice Sports is Nickelodeon’s annual awards show celebrating outstanding athletes in the world of sports. The 2017 event, hosted by Russell Wilson at…

  • Role

    Art directed internal team responsible for designing key art, marketing materials, digital ads, social branding, and promotional graphics. Led production design.

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Digital Ads Games

Minehaunt Spooktacular

For their hugely successful Minehaunt Spooktacular Halloween initiative, Super League partnered with Nickelodeon to transform the world’s largest Minecraft server into a spooky world…

  • Role

    Collaborated with the Super League team to brainstorm innovative ways to integrate Nickelodeon builds into the Halloween lobby. Oversaw visual design and execution of the builds, custom player slime skin, and in-game billboards, ensuring strict adherence to the brand and maintaining consistency throughout.

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Digital Ads Websites

Kids Pick the President

Kids Pick the President is a multiplatform grassroots campaign that empowers kids to be involved in the presidential election process. The 2016 campaign centered…

  • Role

    Led user experience design, spearheading the creation of wireframes across all breakpoints and prototypes for innovative products like interactive heat maps and word clouds. Additionally, supervised all visual design aspects for the site and products, managing a team responsible for crafting engaging content, including quizzes, candidate infographics, memes, "I voted" stickers, and voting graphics. This involved close collaboration with in-house producers, the programming team, and external vendors.

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