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Minehaunt Spooktacular

For their hugely successful Minehaunt Spooktacular Halloween initiative, Super League partnered with Nickelodeon to transform the world’s largest Minecraft server into a spooky world filled with special builds inspired by some of Nick’s hit shows. Gamers could discover hidden mushroom houses from The Smurfs, step inside the Loud House home, or take a stroll through neighborhoods covered in slime, with Nickelodeon’s iconic orange blimp hovering high above them. Users could also take part in a Slime Scavenger Hunt, and find a hidden slime to unlock a custom slime skin.

Task

Push Nickelodeon to the forefront of kid culture by integrating the brand into digital, high impact, and engaging experiences

Role

Collaborated with the Super League team to brainstorm innovative ways to integrate Nickelodeon builds into the Halloween lobby. Oversaw visual design and execution of the builds, custom player slime skin, and in-game billboards, ensuring strict adherence to the brand and maintaining consistency throughout.