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Kids’ Choice Awards Live Voting

As part of a comprehensive second-screen experience for the 2017 Kids’ Choice Awards, Nickelodeon created interactive button masher and poll products that allowed kids to engage with the show by voting in real time on their handheld devices and computers. Viewers had the power to influence the live broadcast and voice their opinions, with the results being dynamically displayed through on-air graphics, culminating in thrilling live payoffs during the show. The live votes pulled in 66MM votes, blowing away the 24MM seen the year before (+175%).

Task

Create an opportunity for kids' voices to be heard during the show, allowing viewers to interactively engage in an exciting new way

Role

Served as the user experience lead, overseeing the creation of product wireframes, prototypes and sound effects. Led all visual designs for the site, products, and content, and art directed a team designing live vote graphics for both online and on-air use. Additionally, provided on-site design support, working hand-in-hand with show producers to quickly update graphics due to last-minute script changes.