Screens Up AR App

Apps AR Events Games

Kids’ Choice Awards 2018 Campaign

Digital Ads Events Games Social Websites

Loud House Ultimate Treehouse

Apps Games

The SpongeBob Challenge

Apps Games

Minehaunt Spooktacular

Digital Ads Games

Code-Collector Challenge

Apps Games

Smarty Pants Challenge

Apps Games

Screens Up AR App

Screens Up was a groundbreaking free TV companion app for iOS and Android that brought Nickelodeon’s action into viewers’ living rooms. It offered immersive…

  • Role

    Led visual, UX, UI, and brand design from pitch to launch. Art directed all graphics, game design, and visual content, ensuring quality through visual QA. Managed a design team for weekly content updates and led design for live, AR, and second-screen experiences. Collaborated closely with vendors, engineers, and marketing teams to ensure seamless project execution.

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Kids’ Choice Awards 2018 Campaign

The Kids’ Choice Awards (KCAs) is Nickelodeon’s annual live awards show celebrating top stars in TV, film, music, and sports, as voted by fans.…

  • Role

    Managed the entire campaign on digital platforms, including nominee voting, websites, marketing, social branding, digital ads, and the live show experience. Led user experience, visual, and brand design. Managed nominee photo selection, including research and retouching, as well as day-of-show event photography. Provided live show design support, working directly with show producers, directed vendors, and art directed a team designing all visuals across voting, sites, apps, and marketing platforms.

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Loud House Ultimate Treehouse

Loud House Ultimate Treehouse was Nickelodeon’s first-ever original, global game app available on iOS and Android. Based on the hit animated comedy series The…

  • Role

    As the visual design lead, I art directed all aspects of the game design, including logos, splash screens, gameplay graphics, and UI elements. Additionally, I oversaw the design of app store submission materials, such as the app icon, promotional images, and app store screenshots.

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The SpongeBob Challenge

The SpongeBob Challenge was one of the first Alexa skills available for children. Designed for the Amazon Echo and other Alexa-enabled devices, the content…

  • Role

    Art directed a team responsible for all visual designs, including Skill icon, gameplay screens, digital ads, and promotional designs.

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Minehaunt Spooktacular

For their hugely successful Minehaunt Spooktacular Halloween initiative, Super League partnered with Nickelodeon to transform the world’s largest Minecraft server into a spooky world…

  • Role

    Collaborated with the Super League team to brainstorm innovative ways to integrate Nickelodeon builds into the Halloween lobby. Oversaw visual design and execution of the builds, custom player slime skin, and in-game billboards, ensuring strict adherence to the brand and maintaining consistency throughout.

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Code-Collector Challenge

The Code-Collector Challenge was an interactive game franchise within the Screens Up app, where viewers could “catch” QR codes while enjoying their favorite Nickelodeon…

  • Role

    Led UX and visual design from pitch to execution, overseeing wireframe development and collaborating with vendors and in-house engineers to ensure seamless QR code scanning functionality. Art directed a team responsible for all aspects of game visual design, including the logo, gameplay screens, micro-animations, promotional tiles, and collectibles. Coordinated closely with on-air, marketing, production, and product teams to successfully launch seven game executions.

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Smarty Pants Challenge

The Smarty Pants Challenge was a live multi-screen interactive trivia game franchise playable via Nickelodeon’s Screens Up app. Trivia questions appeared on TV over…

  • Role

    Served as the user experience and visual design lead for nine iterations of the game, overseeing wireframe development and creating tailored user flows for various age groups. Art directed all aspects of the digital game, including gameplay screens, badges, and promotional materials. Worked closely with vendor, producers, and on-air teams to address user feedback, conduct QA, and ensure proper synching between on-air broadcast and app.

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