Screens Up AR App

Apps AR Events Games

Kids’ Choice Awards 2018 Campaign

Digital Ads Events Games Social Websites

Kids’ Choice Sports Digital Marketing

Digital Ads Events Social

Nickelodeon NFT Marketplace

Emails Events Print Social Websites

Patrick Star Show AR Campaign

AR Events Print Social

Kids’ Choice Awards Live Voting

Events Websites

CRM Emails

Emails Events

Screens Up AR App

Screens Up was a groundbreaking free TV companion app for iOS and Android that brought Nickelodeon’s action into viewers’ living rooms. It offered immersive…

  • Role

    Led visual, UX, UI, and brand design from pitch to launch. Art directed all graphics, game design, and visual content, ensuring quality through visual QA. Managed a design team for weekly content updates and led design for live, AR, and second-screen experiences. Collaborated closely with vendors, engineers, and marketing teams to ensure seamless project execution.

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Kids’ Choice Awards 2018 Campaign

The Kids’ Choice Awards (KCAs) is Nickelodeon’s annual live awards show celebrating top stars in TV, film, music, and sports, as voted by fans.…

  • Role

    Managed the entire campaign on digital platforms, including nominee voting, websites, marketing, social branding, digital ads, and the live show experience. Led user experience, visual, and brand design. Managed nominee photo selection, including research and retouching, as well as day-of-show event photography. Provided live show design support, working directly with show producers, directed vendors, and art directed a team designing all visuals across voting, sites, apps, and marketing platforms.

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Kids’ Choice Sports Digital Marketing

Kids’ Choice Sports is Nickelodeon’s annual awards show celebrating outstanding athletes in the world of sports. The 2017 event, hosted by Russell Wilson at…

  • Role

    Art directed internal team responsible for designing key art, marketing materials, digital ads, social branding, and promotional graphics. Led production design.

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Nickelodeon NFT Marketplace

Partnering with Recur, Nickelodeon brought its most iconic 90’s programming into the metaverse with the launch of an NFT marketplace. The site featured an…

  • Role

    Led user experience, overseeing the creation of wireframes, prototypes, and site animations. Art directed all visual elements for the site, as well as promotional materials, including blog posts, social media posts, e-newsletters, and collateral for Nick's NFT NYC installation. Worked closely with vendor and product management team to successfully launch two phases of site.

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Patrick Star Show AR Campaign

In an effort to raise awareness for the series premiere of The Patrick Star Show during the summer months, Nickelodeon created a unique AR…

  • Role

    Led visual design and user experience for the AR activation, overseeing wiresframes, prototypes, user interface design, and animation. Art directed in-house team responsible for Instagram filter design.

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Kids’ Choice Awards Live Voting

As part of a comprehensive second-screen experience for the 2017 Kids’ Choice Awards, Nickelodeon created interactive button masher and poll products that allowed kids…

  • Role

    Served as the user experience lead, overseeing the creation of product wireframes, prototypes and sound effects. Led all visual designs for the site, products, and content, and art directed a team designing live vote graphics for both online and on-air use. Additionally, provided on-site design support, working hand-in-hand with show producers to quickly update graphics due to last-minute script changes.

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CRM Emails

I managed a team responsible for designing monthly CRM e-newsletters for the Nickelodeon, Nick Jr., Nick Family Insiders, Birthday Club, and Nick Parents accounts.…

  • Role

    Art directed internal team responsible for designing all CRM and internal emails. Led production design, creating templates and internal guides. Worked with developers to visually QA all distributions.

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