Screens Up AR App

Apps AR Events Games

Nickelodeon Digital Rebrand

Apps Digital Ads Websites

Loud House Ultimate Treehouse

Apps Games

The SpongeBob Challenge

Apps Games

Code-Collector Challenge

Apps Games

Smarty Pants Challenge

Apps Games

Screens Up AR App

Screens Up was a groundbreaking free TV companion app for iOS and Android that brought Nickelodeon’s action into viewers’ living rooms. It offered immersive…

  • Role

    Led visual, UX, UI, and brand design from pitch to launch. Art directed all graphics, game design, and visual content, ensuring quality through visual QA. Managed a design team for weekly content updates and led design for live, AR, and second-screen experiences. Collaborated closely with vendors, engineers, and marketing teams to ensure seamless project execution.

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Nickelodeon Digital Rebrand

In 2023, Nickelodeon revealed its first complete rebrand in 14 years, showcasing a rounded graphic system infused with lively colors and reintroducing the iconic…

  • Role

    Led visual design efforts by establishing a comprehensive design system, encompassing colors, fonts, background images, loading screens, favicons, open graph images, and UI elements. Secured design approval from senior leadership. Collaborated closely with Web, App, and Connected TV product teams to ensure a consistent look and feel across all platforms, while also leading visual QA processes. Art directed a team responsible for creating digital marketing initiatives and reskinning branded platforms, including Nickelodeon's music channels.

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Loud House Ultimate Treehouse

Loud House Ultimate Treehouse was Nickelodeon’s first-ever original, global game app available on iOS and Android. Based on the hit animated comedy series The…

  • Role

    As the visual design lead, I art directed all aspects of the game design, including logos, splash screens, gameplay graphics, and UI elements. Additionally, I oversaw the design of app store submission materials, such as the app icon, promotional images, and app store screenshots.

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The SpongeBob Challenge

The SpongeBob Challenge was one of the first Alexa skills available for children. Designed for the Amazon Echo and other Alexa-enabled devices, the content…

  • Role

    Art directed a team responsible for all visual designs, including Skill icon, gameplay screens, digital ads, and promotional designs.

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Code-Collector Challenge

The Code-Collector Challenge was an interactive game franchise within the Screens Up app, where viewers could “catch” QR codes while enjoying their favorite Nickelodeon…

  • Role

    Led UX and visual design from pitch to execution, overseeing wireframe development and collaborating with vendors and in-house engineers to ensure seamless QR code scanning functionality. Art directed a team responsible for all aspects of game visual design, including the logo, gameplay screens, micro-animations, promotional tiles, and collectibles. Coordinated closely with on-air, marketing, production, and product teams to successfully launch seven game executions.

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Smarty Pants Challenge

The Smarty Pants Challenge was a live multi-screen interactive trivia game franchise playable via Nickelodeon’s Screens Up app. Trivia questions appeared on TV over…

  • Role

    Served as the user experience and visual design lead for nine iterations of the game, overseeing wireframe development and creating tailored user flows for various age groups. Art directed all aspects of the digital game, including gameplay screens, badges, and promotional materials. Worked closely with vendor, producers, and on-air teams to address user feedback, conduct QA, and ensure proper synching between on-air broadcast and app.

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