Since the early phases of the project, the main objective of the redesign was clear: make it easier for users to learn about and apply for jobs and programs at Nick Animation, in an effort to retain and attract talent within the highly competitive entertainment industry. The problem was solved by bringing job postings and program applications to the forefront, making the site responsive, and updating the UI and CMS to be current. We also wanted to inspire the next generation of talent by showcasing the creators, the culture, and the craft of one of the world’s most renowned, cutting-edge animation studios through witty, bold, and engaging design.