Nick Helps Site

Nick Helps is the go-to online resource to help kids and adults be informed, curious, and healthy. Through a rich tapestry of content, Nick Helps celebrates the beauty of diverse identities and cultures while equipping children with the tools they need to make a positive impact in their communities and beyond, embrace diversity, champion anti-racism, and foster inclusivity. The responsive site underwent a strategic launch process, executed in three planned phases. Each phase introduced a wave of new products and features, crafted to enhance user experience. Throughout this journey, user research and analytics played a pivotal role, informing any necessary redesigns to ensure seamless navigation and optimal functionality.

Task

Build a modern, mobile-optimized, shareable online hub for content and resources related to diversity & inclusion, and current events

  • Role

    Led user experience from project initiation to launch, managing the creation of wireframes, prototypes, and site animations. Oversaw all visual design aspects for the Nick Helps site and its 20 products, including the Nick News and Our World hubs. Established comprehensive visual design systems, including typography, colors, UI, and graphic elements. Art directed a team responsible for all content visuals, including header images, product images, video thumbnails, and printables, with new content added weekly. Worked closely with vendor, site producers, and Public Affairs team on all aspects of project.

Open Project
01 //

Design System

Toolkit
Custom UI
Navigation Styling
Tape Holding Shapes
02 //

Motion Sample

03 //

Launch Visual Designs

04 //

Post-Launch
Product Additions

Search
Social Videos
Quizzes
Homepage Featured Area
Navigation Location Changes
05 //

Metrics from
Organic Traffic Only

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Unique Vsitors
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Avg. Time Spent
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Page Views
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Video Views
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