Hi! I’m an Emmy Award-winning creative leader, art director, and designer who is passionate about making a positive impact through technology. I specialize in envisioning, designing, and executing innovative websites, apps, games, and marketing campaigns that seamlessly integrate user intent, business needs, and technical capabilities.
With a proven track record of delivering high-quality projects in fast-paced environments, I excel at navigating large matrix organizations to bring creative solutions to life on time and within budget for high-profile, heavily trafficked sites and apps.
I deeply value empathy and inclusivity in both design and team leadership, striving to foster excellence through collaboration and an open environment that embraces diverse perspectives and work styles.
Leads user experience, interface, and visual design for various digital platforms, including websites, apps, games, social lenses, AR filters, and product enhancements.
Designs multi-platform play-along experiences, games, and real-time voting tools for popular TV programs, award shows & sporting events, reaching up to 65 million viewers.
Cultivates and maintains brand identity across all platforms, striving to ensure a unified and consistent brand presence while maintaining the company’s creative vision.
Designs campaign microsites, social media images, digital ads, CRM emails, and promotional marketing materials. Art directs thumbnails and content images.
Leads the user experience and visual design of Nickelodeon’s family of websites and apps, marketing sites, interactive multi-screen experiences, and digital brand campaigns, reporting to the VP of Brand Design. Manages five direct reports, as well as multiple agencies and contractors. Collaborates with digital producers, engineers, developers, product teams, marketing leads, and editorial leads on a daily basis.
Creative leader responsible for the design and execution of digital experiences across all platforms, cultivating and maintaining the Nickelodeon brand and identity, and overseeing a diverse team of 15+ designers that create promotional assets, digital content, marketing assets, games, products, live and second-screen experiences.
Served as lead visual designer of websites, products, user interfaces, games, digital content, thumbnails, and cross-platform promotional assets specific to Nickelodeon award shows and tentpoles, such as Kids’ Choice Awards, Kids’ Choice Sports, the HALO Awards, Kids Pick the President, Nickelodeon’s Ultimate Halloween Costume Party, and Worldwide Day of Play. Collaborated with Nick’s Digital Production, Product, Content, Games, Programming, Marketing, and Customer Acquisition teams to ensure a consistent, integrated brand perception and user experience.
Led UX for the redesign of the New York Road Runners website, replacing their legacy application with one capable of handling a large inflow of applicants for the New York City Marathon. Product enhancements included new features for runners, such as upcoming race information, race recaps, race calendars, classes, donations, fundraising, a profile widget, and more. Enhanced the user experience of the Chatham Financial website by designing and implementing a new navigation system. Designed digital advertising for the 2012 ING New York City Marathon campaign, as well as various print collateral for the launch of Harper’s Bazaar new e-commerce site, Shop Bazaar.
Managed quality assurance (QA), user acceptance testing (UAT), and bug remediation for the launch of three nonprofit websites. Wrote test scripts for validating the UAT environment. Created training materials to instruct personnel on new website functionality.
1x Emmy Award Winner
3x Emmy Nomination
3x Webby Award Winner
1x Shorty Award Winner
& 1x Audience Honor
9x Cynopsis Digital Award Winner
9x Promax North America Winner
1x Cynopsis Kids
Imagination Award Winner
2x Creative Marketing
Team of the Year Finalist
2x Clio Award Winner
1x UNC Chancellor’s Award for Student Publication Work